Email Info@M2Cdigital.com Call Now! (561) 463-2524
Email Info@M2Cdigital.com Call Now! (561) 463-2524

Paid Media

Omni Channel Approach

Our programmatic team takes an Omni-Channel approach. We buy quality display, native and video inventory in real time across all ad environments including audio, in-app, mobile, tablet, desktop and advanced TV.

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Every channel has a specific purpose. Traditional media is best used to create generalized awareness. Programmatic/Paid media stimulates mid-funnel activity and builds a larger pool of in-market consumers in-market for your product or service. It supports consideration and loyalty and increases conversions.  SEO improves organic search results and is well suited to promote direct response activities. SEM/PPC campaigns generate conversion. Social media engagement encourages and promotes brand loyalty and awareness.

Our platform agnostic approach comes across in every campaign we deliver. Each distribution strategy incorporates a number of ad formats and placements across the inventory carried by our network of display, native and video SSP partners.

  • We offer personalized, high-touch service that streamlines the management of paid media execution across multiple platforms.
  • Advertise efficiently and effortlessly across all IAB approved ad formats.
  • We have integrated with the highest quality ad inventory that is viewable, brand safe and fraud-free.
  • We provide custom campaign KPI optimization per advertiser.
  • Robust Audience & Data Targeting with Detailed reporting and insights in real-time
  • Full creative services and consultation
  • Full fee transparency

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524
Why your company should partner with M2C.digital for programmatic paid media activities.

Examples of some of our unique capabilities:

  • We can also take on last minute requests for our clients and deliver within a number of hours.
  • We can identify & retarget anonymous website traffic with a 50% match rate and send a personalized direct mail piece within 24 hours.
  • We have the ability to take a client’s CRM database and utilize it for cross device targeting online
  • We can target people based on mobile app profile (ie: target people based on their app use on desktop, mobile / tablet)
  • We are more than happy to provide insight into how we can leverage data for user behavior, past location, IP & CTV targeting for planning, life milestone data, offline data with custom segmentation and credit score history.
  • Identification and retargeting of anonymous web-traffic with a 40-50% match rate.

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524

Delivery Assurance:

We leverage pre-bid solutions from the top technology providers in ad-tech. We can also provide independent, 3rd Party reporting for delivery authentication.

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Brand Safety at M2C.digital

  • Brand-relevant content settings for pre-bid targeting and post buy decisions.
  • Over 75 discrete content avoidance categories.
  • Protection from objectionable and off-brand content, including copyright infringement & pirated content.

Fraud Protection at M2C.digital

  • Identify and eliminate more fraudulent practices than any other company in market.
  • Dedicated Fraud Lab for site and non-human traffic (bot) fraud protection.
  • Deterministic approach.

Ad Viewability at M2C.digital

  • Display and video: benchmarks, creative analysis, trends, time in view and more actionable data.
  • Removal of fraudulent impressions from viewability, providing an authentic viewable impression.
  • We will only charge for viewable ad impressions. (Viewability is defined as the opportunity for a human being to see the ad.) Our team will adhere to one view ability standard as set forth by the Media Ratings Council.
  • We will work with an accredited 3rd party Verification partners (MRC, IAS, MOAT Peer 39, Grapeshot).
  • We offer 100% full fee transparency in all contracts with our clients. We will provide a clear audit trail for every dollar spent on your campaign.
  • We will enforce TAG ad fraud standards across our entire traffic supply chain.

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524

Traffic Partners

Our traffic supply chain gives your brand transparent access to run display, native and video inventory across the world’s most well-known quality publishers and consumer traffic supply partners to reach your target audience. Our publisher partners include Google, Yahoo, New York Times, The Washington Post, MSNBC, FOX, CNN, AARP, CBS, ESPN, ABC, A&E, AMC, BBC, Business Insider and hundreds of other well- known digital publishers listed in the private marketplace. We also work with the leading display, native and video SSP’s like Appnexus, Teads, GumGum, Sharethrough, Google, Triplelift, Taboola, mopub, Sticky ads, 33Across, Brightroll, Nativo and many more.

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524

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Data Partners

While other digital agencies and DSPs provide limited demographic, interest and contextual targeting. M2C.digital has partnered with more than 70 of the most respected data suppliers in the marketing industry to provide advanced insights, analytics and behavioral targeting along the entire purchase funnel.

Our partners include but not limited to Simplifi, bluekai, LOTAME, Analytics IQ, iBehavior, ALC, Pushspring, eyeota, datalogix, neustar, comScore, TransUnion, Adfire Health, Nielsen, Experian, Oracle and many more depending on the targeting strategy in play.

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524
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Buying Strategies

Open RTB: Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.

Private Marketplace (PMP): The term “Private Marketplace” has become one of the most widely used buzzwords in digital advertising. A Private Marketplace, also known as a PMP is an invite only marketplace where high caliber publishers offer their ad inventory to a selected group of advertisers.

Private Marketplace vs Open RTB Auction: The difference between a private marketplace and an Open RTB auction is that a private marketplace gives a publisher tighter control on which kinds of buyers, advertisers and creatives will display on their site while not having to manage individual advertisers like they would in a direct buy. CPM’s are much more competitive in a PMP because premium advertisers are competing for the highest quality ad inventory on very reputable digital properties.

Transparency on both ends: The publisher and advertiser both have a very clear idea of what kind of inventory they are buying, what CPM needs to be paid and the creatives that are running.

Programmatic Efficiency: Advertisers are able to quickly and effectively set new buys live on top tier websites or even packages of inventory on specific segmented verticals.

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524

Targeting Tactics

  • Geo-Targeting: Target specific zip codes within a certain radius of your locations, historical recency, or even a competitor’s location in real time.
  • Contextual: Placing your ads in a relevant content environment.
  • Keyword Search: The use of a custom keyword list to target audience members searching with those terms across publisher sites.
  • CRM Targeting: Serve ads to people within your CRM database (minimum of 30,000 entries)
  • Search Retargeting: Target your desired audience based on previous searches.
  • Mobile App Profile: Target people based on their mobile app profile across all device types
  • Behavioral: Target users based on past purchase behaviors, interests, professional status, social brand engagement or develop a custom data segment.
  • Site Retargeting: Target consumers who previously visited your site.
  • Anonymous Traffic Identification: identify anonymous users that do not fill out your form with a 40% match rate. We will deliver name, email, home address, phone number and over 400 other data points to identify and retarget anonymous web traffic.
  • Cross Device: Link all of the user devices via deterministic device data.

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524

Data Science

Our data science team is tasked with helping to develop internal attribution modeling that companies desperately need. Our aim is to focus on the consumer journey pre, during and post client engagement to ensure clients are provided with the critical touch points, data partners and content in today’s consumer first digital media environment. Our data science team makes certain that our clients have access to the latest technology in data delivery and accountability methods to increase an emerging brands ability to grow their business while cutting out the waste that has crept into the programmatic and digital media channels.

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524

Ad Creative Design:

M2C.digital’s creative services team can assist you with the creation and development of the best performing ad types, images and copy for your display, native and video campaigns.

  • Dynamic Ads: Ads that are built with HTML5 which allows for a better interaction between the user and the ad unit. These can include videos, more than one CTA, music and screens within the same unit.
  • Animated Ads: inject movement in .GIF or HTML5. Depending on the design, the entire ad can be animated or just a part of the ad while the other part remains static — it’s up to you.
  • Native Ads: ads that fit the form, function and utility of the content well that they are housed in.
  • Static Ads: Static display ads offer no movement or user interaction. They are simple images hyperlinked to an advertisers site or landing page. They contain a combination of still images and text.
  • Video Production and Storyboarding: Video ads play a short video for the user. The video can be programmed to play automatically when a web page opens; or it can be user activated.

To set up a consultation in-person, on video chat or by voice please contact us via email Info@M2Cdigital.com or just simply call (561) 463-2524